Hi I’m Claudia Yuen.

I’m an art director and designer. Originally from Toronto, based in Seattle, working globally. I’m currently embedded at Apple  via Critical Mass.

Selected Work

Apple

Embedded Art Director and Designer with Apple’s Marcom team, creating digital and interactive web experiences for Apple’s iconic products.

Geico

Embedded Designer at GEICO, enhancing the design system, designing consumer apps and internal tools to create consistent, intuitive digital experiences.

SeatGeek

Designing scalable templates and components for SeatGeek’s seasonal campaigns, promotions, and partner pages.

Toronto Public Library

Developing Toronto Public Library’s dedicated children’s brand, a flexible identity that celebrates exploration and adapts across print, digital, and physical spaces.

Pioneer Seeds

Creating intuitive product flows and scalable components for data tools, discovery, and farmer transactions.

Jeep

Bringing the Jeep’s adventurous spirit to life through vehicle launches, seasonal campaigns web pages and promotional assets.

Innovation North at Western University

Visual identity for Ivey Western University’s Innovation Learning Lab, capturing the intersection of business, creativity, and strategy through a brand built to inspire innovation.

A national initiative charitable giving across Canada, with a brand identity and a digital experience connecting people with planning resources, charities, and professional advisors.

Canadian Association of Gift Planners

Brands I’ve Worked With‍ ‍

Apple
Burger King
Dora the Explorer
Food Banks Canada
Geico
Jeep
McDonald’s
North Illinois Food Bank
Pioneer Seeds

Pollinator Partnership
Real Estate Council of Ontario
SpongeBob SquarePants
T-Mobile
Toronto Community Housing
Truly Financial
University of Toronto
Western University
York University

Recognition

Telly Local TV Silver Award Winner
Hermes Creative Awards Winner
Registered Graphic Designers Emerging Designers Under 35 Finalist
Applied Arts Design Awards Winner
Red Dot Communication Design Award Winner x2
RGD So(cial) Good Design Award Winner
Adobe Design Achievement Awards Semifinalist
Spikes Asia Award Shortlist